Sometimes the most effective marketing method is the simpel approach, something that Velia Le has perfected. What an inspirational and captivating subject, it really puts the subjects below right to shame.
Alina and Linda Sloan – get your game up or step out of the ring!
You can not argue that people want to have things “for free or not at all“, not with the success of Itunes, Hulu.com and Netflix.com in mind. What you can argue though is that people don’t want to be treated as criminals before they even enter the store.
Imagine walking up to a store entrance only to be stopped and frisked by a guard to make sure you won’t leave with something you didn’t bring. I wouldn’t be coming back to that store anytime soon.
What’s lacking today is a way to get paid that does not seem like a mountain to climb for the average user. A text messaging solution could be one way, or a subscription plan another. Look at Flickr.com, a pro account sets you back $25/year, and from there you can choose to upgrade your account in many other ways for a few extra bucks/month. That’s next to nothing, and people actually seem glad to pay for the service, mostly because they get treated like a good friend by Flickr.
The debate right now is, at least in Sweden, about who’s getting ripped off, when in fact the music business is doing a mighty fine job of that itself.
Too long the music industry has hailed the general idea that the internet is for kids (and/or/who are criminals), but guess what: the kids have grown up and they should be your best friends, not your enemies to beat via hi-tech short term solutions.
The thing with enemies is that they will always try to outsmart you. And you can’t outsmart the next generation, at least not forever.
Read on: DeepEd | Gearslutz | Japanator | DN.se | Aftonbladet | SvD
As you may or may not know we are on the bleeding edge of technology in this band, and after a short time adjusting our Walkman straps we now feel comfortable enough to announce that Mattias is a Twitterer.
There may be a lot of irrelevant information being relayed there, and most of it is probably useless, but none the less – he’s doing it, and he’s looking for followers. Are you a follower?
